Make Trades Sexy Again
Martin Engster on the people problem in manufacturing: a lot of young people want to work behind a computer, but we'll always need plumbers, electricians, carpenters, HVAC — and manufacturing.
We have a people problem in manufacturing.
A lot of young people want to work behind a computer. AI. Social media. Content. But we'll always need a roof over our heads. We'll always need plumbers, electricians, carpenters, and HVAC. We'll always need cars — so we'll always need manufacturing.
Social media is fun. I scroll too. But it's entertainment. It's not something we need. It's not going to fix my plumbing.
The trades pay well and they matter. We need to make them cool again.
How do we get more young people into the trades?
